Product demo software is becoming an important part of the modern software tech stack.
Within the current macroeconomic environment, there is more of a focus on being able to close more leads without investing more money in additional headcount. Demo software provides a means to do this by equipping prospects with interactive instances that allow them to test products prior to purchasing them.
This creates educated, qualified buyers that need less attention from your sales teams.
With the growing need for this type of software, there are more and more products entering the space on a regular basis. One of these products is Walnut.io: Demo software that enables teams to capture screenshots of their software using a browser plugin, edit them, and tie them together to create guided product walkthroughs.
However, Walnut isn’t right for every team. It requires a lot of manual work to build product walkthroughs with Walnut, and those walkthroughs need to be updated every time your product’s features or UI get updated.
If you’re a current Walnut customer who’s looking for a new, better solution, we’ve put together this list of the eight best Walnut alternatives and competitors to consider.
TestBox is a tool that offers a new and innovative spin on interactive demo software — and it’s the most robust offering in this new category. It solves one of the biggest weaknesses of screenshot-based products like Walnut: Creating a demo with TestBox takes only seconds.
TestBox demos aren’t just screenshots tied together with tooltips; it’s your actual, live product, populated with data and use cases that allow prospects to experience your solution as though it’s already fully implemented at their companies.
This means that prospective customers can fully test every feature, integration, and button that exists in your product, giving them the real product experience and enabling them to properly evaluate your tool on their own time and terms.
Pricing: Starting at $1,000 per month.
Navattic works very similarly to Walnut: You take screenshots of your product using a browser extension, then string them together with tooltips and overlays to create guided product walkthroughs.
Navattic also allows you to view analytics of demo usage and feed that data back to your sales teams, integrate with other tools in your toolstack, and share your tours via link or by embedding them into your website.
However, Navattic does come at a lower price tag than Walnut, so it can be a good option for people who like how Walnut works but are looking for a lower-cost option.
Pricing: Starting at $500/month.
Where many of the other tools in this list are focused on the presales process — everything that happens before someone becomes a customer — UserGuidng is more focused on the new customer onboarding experience.
In addition to providing you with tools to create interactive product guides, you can also use UserGuiding to create onboarding flows, documentation, a resource center, tutorials, tooltips, and more — all right inside of your product.
If you’re using Walnut for new customer onboarding, UserGuiding may be a better alternative because of its advanced segmentation ability. With detailed segmentation capabilities, you can provide each of your customers with highly tailored onboarding experiences.
Pricing: Starting at $69/month.
Reprise is another screenshot-based product tour tool that’s very similar to Walnut.io. You can capture screenshots of your product using a browser plugin and customize demo environments to make them highly personalized for your prospects.
However, one big advantage of Reprise over Walnut is that Reprise offers almost endless customization possibilities, which gives sales and marketing teams more options to personalize the interactive demo experience.
Pricing: Contact Reprise for pricing.
Demostack offers a number of features, including an overlay feature that allows you to create a customized product demo that sits on top of your existing environment, allowing for buyers to recognize your product’s value immediately.
Demostack is ahead of Walnut.io in the level of detail that is given through their analytics functionality. With Demostack, you are able to see both asset-level analytics (which is activity on a specific demo asset) and org-wide analytics (aggregated insights across all of your demos), giving you deep insight into how your demo instances are performing.
Pricing: Contact Demostack for pricing.
Consensus makes it really easy to capture screenshots of your product to turn into an interactive demo. Once you have recorded screenshots, you can easily stitch these together and create a robust interactive demo experience.
Consensus stands out from Walnut through their “Buyer Board” feature.
This feature allows a prospective customer's champion to view which of their colleagues have interacted with the demo — and what they have done inside it — giving the champion the ability to apply pressure to decision-makers that perhaps have not yet interacted with your tool.
While Walnut provides this data to your sales team, Consensus is unique in that it also supplies it to the prospect who is trying to get buy-in to purchase your tool for their organization.
Pricing: Contact Consensus for pricing.
Storylane uses a no-code tour builder to let you easily create interactive guided walkthroughs for prospects. As with many tools on this list, it offers the ability to customize these walkthroughs, in addition to providing surface-level analytics on the back end to keep sales teams informed.
The one way in which it is better than Walnut is through its enhanced collaboration functionality. Instead of one person creating and sending an interactive demo environment to a prospect, multiple teams can collaborate, ensuring that the product tour experience is perfect.
Pricing: Free plan available. Paid plans starting at $40/month.
With Arcade, stitch together screenshots, videos, and tooltips of your product to create a fully customizable interactive demo. Additionally, take your demos and embed them seamlessly into your website and social pages in order to drive qualified leads your way.
The major difference between Arcade and Walnut is the emphasis on prospects progressing through the demo experience at their own pace. Arcade enables prospects to guide their own experience, on their own time, meaning that they are able to focus on the things that matter inside of your product.
One of the major drawbacks of Walnut.io is that its product tours are just screenshots tied together. Since they’re not fully functional demos of your product, it’s much more difficult to showcase the full power of your product.
Many Walnut.io competitors offer advanced features, such as data-populated demo environments, faster implementation times, and advanced segmentation abilities — all of which provide highly tailored experiences for prospective customers.
By considering all of the available options in this space, you can ensure that you’re purchasing the right product demo software for your organization.
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Oh and did we mention it’s free? Because it is.