The market for interactive demo software is rapidly expanding, and for good reason. Given the current economic climate, many companies are struggling to sell their products, and interactive demos offer a way to create customized, impactful demo environments that enable customers to test software before making a purchase.
One tool that's gaining traction in this space is Demostack, which lets you replicate your existing product and convert it into an independent demo environment to share with potential customers.
However, Demostack isn't the right tool for every organization. If your company has been using it but running into some limitations on what it enables you to do, the seven Demostack competitors and alternatives in this list are worth looking into.
Best Demostack alternative for catering to use cases across the entire purchasing journey.
While Demostack's front- and back-end coding capabilities make it much simpler to create tours and demos of your product than screencapture-focused product tour tools, it still has one gaping issue: Every time your product changes — the UI is updated or new features are added — you have to recreate all of your tours and demos from scratch.
TestBox solves this issue for you. It sits on top of a live trial of your product, so it always contains all of your latest features and designs without any additional work for your team.
Like Demostack, TestBox can be used at every stage of the buying journey. Marketers can embed TestBox playgrounds on their websites and review site profiles. Salespeople can use them to run guided demos and send them as leave-behinds after demo calls. Customer success and AMs can use them to show current customers new features.
In addition to providing leads with all of the same features of your product's free trial, TestBox adds a lot of additional features that make the trial feel less empty and overwhelming. First, a quick links menu directs leads to your most popular use cases so they can start testing quickly.
Second, every TestBox playground is infused with sample data so leads can experience your product as though they've already been using it for months. Additionally, because the data is created by GPT — and because every lead is given their own, private playground environment — you never have to worry about having to remove or overwrite protected personal information.
For marketing teams, prospects who test your product in TestBox are sent to your marketing automation tool so you can easily send those leads to sales, score them, or follow-up with retargeting ads or an email nurture sequence.
Sales teams can create TestBox playgrounds in seconds using either their CRM or the TestBox app. Once stakeholders starting testing in the playground, AEs can view analytics to see which stakeholders are testing, which features they're testing, and how long they spent testing overall and by feature. This allows them to follow up with highly personalized communications.
If you're looking for a much more robust Demostack alternative, TestBox is likely the best option.
Related Reading: Demostack vs. TestBox
Want to learn more? Schedule a demo of TestBox to see how it can help you increase your win rates by more than 300%!
Best Demostack competitor for marketing teams looking to save on costs.
The primary distinction between Navattic and Demostack is the significant difference in pricing. Navattic is renowned for being the most cost-effective solution in the market, making it an attractive option for those seeking a more budget-friendly alternative to Demostack.
However, with that lower cost comes fewer features. Navattic is a screencapture-based tool, so its tours take much longer to create than Demostack. Teams will need to build tours one screen at a time with Navattic. Additionally, Navattic is much more focused on the marketing use case than the sales use case.
If what you're looking for is a simple guided walkthrough you can embed on your marketing site, Navattic is a great, low-cost option. But if you're looking for something that can be used by your entire GTM team, Navattic may struggle to meet all of your team's needs.
Related Reading: Navattic vs. TestBox
Best Demostack alternative for sales teams wanting to give more personalized guided demos.
If all you need your demo software to do is help your team run more personalized guided demos, Saleo is a good option to consider.
Saleo works on top of your existing demo environment, so like TestBox, Saleo demos always contain the most up-to-date version of your product. But Saleo works a bit differently than TestBox. It uses a Chrome extension to adjust the data in your demo environment, altering the front-end code to change what displays in your app based on a lead's industry or needs.
While with both Demostack and Saleo, you have to create individual demos or datasets for every personalized demo you want to use, Saleo doesn't require you to start from scratch when your product is updated like Demostack does since it's sitting on top of a live demo environment.
This makes Saleo a great option for creating personalized demos to share during calls with leads, but it's worth noting that Saleo can only be used for that specific use case. Because of its reliance on a browser extension to adjust what's displayed in your demo environment, Saleo demos cannot be used as tours by the marketing team or sent by sales as leave-behinds.
Related Reading: Saleo vs. TestBox
Best Demostack competitor for presales teams who have lots of video demo assets.
If what you really want your demo software to do is let you make the most of dozens or hundreds of videos your team has created over the years, Consensus might be right for you.
Unlike the other tools on this list, Consensus is heavily focused on video demos. It takes your existing videos and helps you create a more interactive visitor experience by giving you tools to weave those videos together in a more personalized and engaging way.
For example, you can start by asking visitors what industry they're in, then show them a video that's focused specifically on the industry they selected. Then, you can ask which features they care about the most and show videos specific to the features they selected.
This allows you to engage visitors with shorter, more personalized video content, which is a much better experience than having everyone watch the same, long, one-size-fits all demo recording.
However, Consensus works best for teams that already have a lot of videos created. If your team is just getting started with video when you buy Consensus, it will take a lot of effort and budget to build the number of videos you'll need to create a truly great presales experience.
Best Demostack alternative for marketing and sales teams looking to save costs.
Storylane, like Navattic, is another option that is more cost-efficient than Demostack. However, it offers some features that Navattic doesn't, making it a viable option for both marketing product tours and sales leave-behinds, unlike Navattic which is more suited to for the marketing use case.
Storylane's growth plan lets teams use a feature called application capture. Like Navattic, it's a browser plugin that captures all of your product's front-end code, but unlike Navattic, Storylane captures a video of your entire journey through the product rather than forcing you to capture product screens one at a time.
This feature makes Storylane a bit more appealing for the sales leave-behind use case because it's much simpler for AEs to open Storylane over your demo environment and quickly capture their journey through your product to follow up with leads with quick tours of features they asked about during or after the demo.
Best Demostack competitor for teams looking for a very similar tool.
If you're just not a fan of Demostack and want to move to something else that does pretty much the exact same thing, Reprise might be a great option.
Reprise actually offers multiple different products, each catering to a specific use case. Reprise Replay caters to marketing teams looking to create product tours. Reprise Replicate works like Demostack and captures your product's front- and back-end code. And Reprise Reveal is similar to Saleo, using a browser extension to display custom data on top of your demo environment.
This makes is a bit more flexible in terms of cost if you really only need a tool for one of those use cases. However, it can also make it much pricier if you're looking for a tool you can use across all stages of the purchasing funnel.
One other advantage of Reprise over Demostack is in the number of integrations Reprise offers. Reprise includes pre-built integrations for HubSpot, Salesforce, Marketo, and Google Analytics. In contrast, Demostack only offers out-of-the-box integrations with Salesforce.
Related Reading: Demostack vs. Reprise
Best Demostack alternative for teams that want to use AI to improve their demos.
Our last Demostack alternative is Walnut, a tool with a unique approach compared to some of the other solutions mentioned.
Similar to other platforms, Walnut allows users to capture screenshots of their products and stitch them together to create a product tour. However, Walnut sets itself apart from Demostack with its incorporation of AI technology.
Walnut's Ace product enables users to create actual demos, develop pitch scripts, and interact more intelligently with prospects. This AI functionality is a significant advantage over Demostack, which currently lacks AI integration, resulting in a more manual and time-consuming process for creating demos.
Related: Demostack vs. Walnut
While there are many other Demostack competitors out there — options like Demoboost, Tourial, Storyscale, Lancey, and Arcade — these all work very similarly to tools like Walnut, Navattic, and Reprise Replay. In this list, we wanted to focus on the tools like offered unique features that truly made them the best Demostack alternatives to consider.
However, if your team is looking for a very specific capability in a product tour tool that you didn't find in the options we presented, those could also be worth considering as you search for the best interactive demo software for your team.
To choose the right demo software for your needs, it's essential to discuss the must-have features with your team and carefully evaluate each option before making a decision.
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