Let’s be real: HubSpot is a beast. What started as an inbound marketing platform—a term they coined themselves—has since expanded into a suite of several products, including Marketing Hub, Service Hub, Sales Hub, Operations Hub, and the newly re-launched CMS Hub.
HubSpot's all-in-one toolset may be a great fit for small and scaling businesses who need to consolidate tools and save on costs. However, some small teams find HubSpot's many products overwhelming, and some larger teams need more refined features than what HubSpot offers.
If you're finding that HubSpot doesn't quite fit your needs, we've put together these lists of competitors and alternatives for you to consider.
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Start your search for a HubSpot replacement with this shortlist of nine popular HubSpot competitors to consider:
If you'd like to learn more about each of these tools, we have detailed descriptions of most of these tools below.
Whether you're looking for an alternative to HubSpot Sales Hub, Marketing Hub, or Service Hub, the severn HubSpot alternatives below are sure to fit your needs:
ActiveCampaign has positioned itself as a full-fledged “customer experience automation” platform, spanning email, marketing automation, sales automation, and a CRM. In addition to a wide range of features, ActiveCampaign offers over 500 pre-built automations to more than 180,000 customers. It can also easily integrate with Shopify, BigCommerce, WooCommerce, and Magento, making it a solid choice for eCommerce brands.
ActiveCampaign integrates with over 870+ different apps, including:
ActiveCampaign has a wide range of pricing options, starting from $29 per month for 1,000 contacts to $549 for 25,000 contacts, plus custom packages for 50,000+ contacts.
Test drive ActiveCampaign for free using TestBox and compare it side-by-side with other popular customer support tools.
Marketo—formally Adobe Marketo Engage—is a robust marketing automation platform. Hubspot vs. Marketo is a common debate for marketing ops professionals—here the latter really shines is their use of AI and machine learning. This affords users advanced capabilities that are invaluable for ABM campaigns, like being able to customize campaigns for target accounts based on real-time behavior.
Marketo offers three main pricing tiers:
SharpSpring by Constant Contact is an integrated, cloud-based marketing automation platform and CRM. Designed as a one-stop-shop for marketing and sales teams, it offers a wide range of features across email marketing, social media and campaign management, ad retargeting, a landing page designer, and more. Although primarily geared towards SMB and agencies, SharpSpring also has custom plans available for enterprise customers.
With annual billing, SharpSpring’s plans cost:
Mailchimp—officially Intuit Mailchimp—may have originated as an email marketing service provider, but it has since evolved into a full-blown marketing automation platform with more than 11 million active customers and 4 billion users. Built for small and growing businesses, Mailchimp was acquired by Intuit in 2021, enhancing their core email marketing tool with advanced AI capabilities that may normally be out of reach for smaller teams on other platforms.
Mailchimp offers over 250 integrations, including:
When billed annually, pricing starts at $59 per month for 1,000 contacts and goes up to $1,300 per month for over 250,000 contacts.
Test drive Mailchimp for free using TestBox and compare it side-by-side with other popular customer support tools.
Zendesk is a massive customer support solution. It’s been around for over a decade, and has more than 170,000 customers—from SMBs to enterprise organizations.
But why is Zendesk so popular?
The platform combines several advanced tools for customer support teams, like multi-channel ticketing, chat bots, a central knowledge base, and live chat It’s also equipped to handle complex interactions across multiple regions, products, brands, channels, and business rules.
Zendesk comes equipped with 1,000+ pre-built integrations, including:
$49-$215 per agent per month (billed annually).
Test drive Zendesk for free using TestBox and compare it side-by-side with other popular customer support tools.
As a cloud-based customer support software, Freshdesk brings a variety of features to customer service teams, plus it’s easy to use and was built to boost productivity. Multiple support channels are available, from live chat, phone, email, and social media, which can help customers in the communication method they prefer.
With agents feeling more productive than ever and quick response times to customers, Freshdesk makes it easy for teams to stay on top of all tickets, work collaboratively with others, and resolve issues faster than ever.
Freshdesk supports over 600 integrations, including:
Freshdesk’s pricing ranges from $15-$69 per user per month when billed annually. They also offer a “free forever” basic plan.
Test drive Freshdesk for free using TestBox and compare it side-by-side with other popular customer support tools.
Help Scout was built for businesses looking to always do right by their customers. Companies with customer-centric values—from small businesses, new startups, nonprofits, and high-growth organizations—turn to Help Scout to build better relationships with their customers.
There are many Help Scout features we love, including custom fields for all your data needs, how easy it is to have a conversation within a ticket, automated actions within workflows, and shared inboxes.
Some other notable features include:
$20-$60 per user per month (Billed annually).
Test drive Help Scout for free using TestBox and compare it side-by-side with other popular customer support tools.
There are so many excellent marketing automation platforms options out there, but it can be tough to determine the right fit for your team without seeing them in action. TestBox lets you test marketing automation software like HubSpot Marketing Hub, Marketo, ActiveCampaign, SharpSpring, and Mailchimp all in one place, for free. You can also access pricing and compliance information, making side-by-side comparisons a breeze—without the endless demo calls. Start testing software in minutes!
Start testing and comparing how software could help your team in seconds.
Oh and did we mention it’s free? Because it is.