Proof of Value: The New ROI – Accelerating Deals and Driving Revenue Efficiency in 2025

Today’s SaaS buyers demand more than promises—they want proof. 

​Proving your solution’s value is essential to revenue success, yet most organizations either fall short or drown in the resource demands.

​Join James Kaikis, Chief Revenue and Experience Officer at TestBox, and Josh Aranoff, a proven solutions and revenue executive, for a thought-provoking discussion on how Proof of Value (POV) is redefining the sales playbook in 2025. 

​They unpack:

  • ​Why sales leaders need to prioritize proof of value to improve critical revenue metrics like sales velocity, win rates, and revenue efficiency.
  • ​Why solutions leaders are uniquely positioned to execute POVs and how they can align with sales teams to create compelling outcomes.
  • ​Evolving buyer expectations—and how POV methods address challenges like budget constraints, tech rationalization, and the growing demand for AI-driven efficiency.

Whether you’re a CRO, sales or solutions leader, this webinar will equip you with actionable insights and proven strategies to maximize the impact of POVs and stay competitive in today’s buyer-driven market.

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