Where it's used in the buying journey
Demostack can be used before a demo to qualify leads and/or shared after a demo as a leave-behind to let buyers take a tour of your product.
Walnut is primarily used by marketing teams at top-of-funnel buying stages like awareness, consideration, and qualification.
TestBox can be used during live sales demos, shared before a demo to qualify leads or cater to demo-averse buyers, and/or shared after a demo as a POC to let buyers test the product, expediting the evaluation process.
How it works
Demostack clones the front- and back-end code of your product at a single moment in time. Clones can be edited to create semi-functional demos and tours that display custom data.
Use a browser extension to capture screenshots of your product, then tie those screenshots together to create a click-through tour of your product.
TestBox sits on top of a live account of your product. Each account is preconfigured with realistic data and functional integrations, allowing you to demonstrate/share a robust and fully functional version of your product.
Implementation
Clones can be created with no engineering help using Demostack's cloning bot.
Tours can be created with no engineering help using Walnut's browser extension.
Initial implementation of TestBox takes approximately 45 days, with 99% of the work done by the TestBox team.
Maintenance after product changes
When your product changes, new clones need to be built for your demos and tours to reflect your up-to-date product. Any changes to data or flows in prior versions must be redone.
When your product changes, tours need to be recaptured and rebuilt so they reflect your up-to-date product.
Because TestBox sits on top of your live product, changes to your product automatically show up in TestBox as soon as they're live; no ongoing maintenance is required.
Adding data
Demostack will display whatever data was in the instance of your product that you cloned. Any PII that was captured must be edited, and any data changes must be done manually.
Walnut will show whatever data was displayed when you captured screenshots of your product. Any PII that was captured must be edited, and any data edits must be done manually.
TestBox creates custom dataset templates for your team during the implementation phase. After that, data is generated using GPT-4 and added to your product by TestBox during account setup, ensuring you have robust, PII-free data in every demo environment and sandbox with no manual work from your SEs required.
Personalization
Clones can be replicated and edited to personalize them for different leads, personas, industries, or verticals.
Individual tours must be created to personalize tours for different leads, personas, industries, or verticals.
TestBox can create custom datasets and feature sets for different personas, industries, and/or verticals during implementation. Then, AEs can select the appropriate data and feature sets before demoing or sharing a sandbox.
Integrations
Salesforce, HubSpot
Salesforce, HubSpot, Slack, Highspot
Out-of-the-box integrations include Salesforce, HubSpot, Marketo, and Slack. TestBox can also build any custom integrations you need during the implementation phase.