Winning in B2B sales isn’t just about having the best product—it’s about building the confidence that your solution is the right choice. Buyers need to trust not only you as a vendor, but also that your product can solve their problems in a real, tangible way.

​The key to earning that trust? Authentic, value-driven sales interactions that show buyers you truly understand their world. In this webinar, we’ll explore how top-performing sales and solutions teams bring Show Me You Know Me® (SMYKM) to life by delivering credible demo and product experiences that align with real buyer challenges.

Hear from:

• ​Sam McKenna, Founder & CEO of #samsales, and one of the most influential sales thought leaders today. She’ll break down her Show Me You Know Me® methodology and why demonstrating buyer understanding is the foundation of trust in sales.
• ​Jordana Greenberg, VP of Sales at Tropic, on how to transform buyer pain points into compelling, high-trust demo experiences. She’ll share practical strategies for crafting demos that resonate, balancing personalization with scale, and ensuring buyers walk away with full confidence in your solution.

​In this session, you’ll learn how to:

• ​Frame sales demos as trust-building narratives that win over buyers
• ​Balance personalization with scale to ensure authenticity without over-engineering
• ​Align sales & solutions teams to tell stories that create confidence in your solution

​
If you're a sales leader or solutions engineering leader looking to make your demos more impactful, this is a session you won’t want to miss.